1. Prospective market, Earl Zhuo Erchi is now edge
In 2023, the size of the Chinese men’s clothing market reached about 700 billion yuan, an increase of 8%year -on -year.Among them, the proportion of young men’s consumer groups exceeded 60%, and the age group of 18-35 is the main consumer force.This shows that young male consumers have become the main force of the men’s clothing market.
According to the latest “Research Report on the 2024 China Clothing Retail Industry”, the concentration of the men’s market brand has become higher and higher, and the market share of TOP10 men’s clothing brands is expected to reach 35%, and competition between brands has intensified.Earl BJZE Men’s Men’s Brand founded in 2012 tried to stand out in the market through differentiation positioning and younger strategy.
In this year, the concept of commuting is once again mentioned by major first -tier men’s clothing brands.The Earl Men’s Men’s Brand of the Simple and Fashionable Youth Men’s Men’s clothing also updates the brand positioning this year -the younger and exquisite commute men’s clothing.
The survey found that personalization, fashion and quality have become the main needs of young men’s consumers for men’s clothing.Earl Zhuoer men’s clothing follows the market trend, pays attention to product design details, and creates a youthful and exquisite commute men’s clothing.
2. Give full play to the advantages of the channel to ensure that the product is priority
In terms of online channel development, the Piaget Demol Men’s clothing performed abnormally in the last year. As of now, its official Tmall’s official flagship store fans have increased to 1.6 million, and the sales of Tmall men’s clothing category have jumped to TOP30.TOP1.Not only that, the Earl Earl E -commerce Platform (online stores cover Tmall, Taobao, Vipshop, JD, Douyin, Get, Pinduoduo, etc.) online sales have increased significantly year -on -year.The growth point accounts for more than 30%of the online channels.On the whole, while optimizing the online sales channels, Earl Dragus has won the market reputation with good products and good services.
According to the survey data of the Consumers Association, the proportion of high -end men’s clothing markets this year is expected to increase to 30%, and consumers’ requirements for men’s quality and design have increased.The Earl will continue to adhere to the strategic idea of “quality” of the product, and bring high -quality and design -quality men’s clothing to more men who have required quality of life.
Third, adhere to the brand concept and give full play to senior advantages
Earl Dragon Men’s clothing has always adhered to the brand concept of “moderate design, high -quality aesthetics”, and adheres to the principle of synchronization of quality and quality.The brand has in -depth insight into the wearing needs of modern urban men, integrates a high -quality life attitude into the fashion design concept, carefully crafted every design link, and strives to show the brand’s ingenuity in the details.It is this persistence in quality and taste that has made the Piaget Zhuoer men’s clothing establish a good reputation and reputation in the market.
Looking forward to the future, the county Men’s men’s clothing will continue to adhere to the “altruistic” concept, carefully select the materials, and polish each product.Brands will continue to deepen market research, understand the changes in consumer demand, and continue to innovate design concepts and product styles to meet the personalized needs of different consumers.At the same time, the count will strengthen exchanges and cooperation with the international fashion industry, introduce more advanced design concepts and technical means, and enhance the brand’s competitiveness in the international market.
