Reporter Gong Sha
In the Huaihai Road in March, the leaf buds were new, and there were better flowers in spring.
On this charming street, the Shanghai Women’s Products Store, which has gone 68 years of “beautiful road”, has recently ushered in transformation and upgrading.The project’s street blocking coating is based on translucent rose red, and the flowers representing the female symbol set off a row of ARTDECO decorative art style to evolve in the large -scale artistic font- “LADY Huaihai” to wait.
The Shanghai Women’s Products Store is located in the historic Peiwen apartment. This is the microcosm of the world -class commercial street.Since its construction in 1930, the Peiwen apartment has been standing for a century, and has witnessed the bustling years in the early years with Yongye Building and Kangsui Apartment.At that time, the consumer goods here were synchronized with Paris. Western food, West Points, suit, and daily department stores were dazzling, attracting countless attention.
This China ’s first professional store in China is located in Huaihai Road, which is located in the core area of Huangpu District. It starts from Renmin Road in the east and Kaixuan Road in the west. It is one of the most famous roads in Shanghai.Elegant, humanistic, rich in meaning, and well -known in China and foreign countries.Huaihai Road is divided into East Road, Middle Road, and West Road, which are divided into different periods.The most prosperous middle road was built in 1900 and has a history of 124 years.
In the early 1930s, Huaihai Middle Road was famous for the name of Xiafei Road. At that time, Xiafei Road, the name of Sanyi, experienced 30 years of rapid development.People call this road “Empero -Song Da Road”, which shows its unique multicultural charm.
In the late 1930s, Xia Fei Road (provided by Huangpu District Archives)
Foreign Overseas Chinese, where they synchronize the latest fashion business philosophy of Europe and the United States, display various new tide high -end clothing, shoe hats, gold and silver jewelry, department stores, etc. in the golden location in this area, of courseGourmet, especially Western food, West Point, Coffee, and Bar, which is more rich in the European style.
Sanyi’s famous witness is prosperous all the way
In 1900, Huaihai Road was also called “Baochang Road” at that time. On both sides of the road, there was still a deserted and non -smoky land.At that time, the Shanghai people would not think that this 5 kilometers long road will occupy the title of “Oriental Champs Elysees Avenue” in the future for nearly a century.
For decades, Huaihai Middle Road has also been called Xiafei Road (1915), Taishan Road (1943), Linden Road (1945) and so on.Every time it was renamed, he witnessed the historical changes.But among several names, “Xia Fei Road” should be the most thunderous.
Shortly after Baochang Road renamed Xiafei Road (in the 1920s), a large number of Russian overseas Chinese came to Shanghai.When they were standing in the Basin Bridge, they began to move to Xiafei Road, and here they opened a variety of fashionable and foreign shops: clothing shops, bakeries, western restaurants, bars, cafes …
The Tekqinko Brothers Cafe on Xiafei Road is the earliest garden restaurant in Shanghai (provided by Huangpu District Archives)
During the two years from 1926-1928, Xiafei Road opened more than a hundred Russian overseas Chinese shops. In the middle of the 1930s, the world famous stores opened by Britain, France, and Russia on Xiafei Road Commercial Street, many of them were Shanghai peers at that time.The most.At that time, the beautiful window of these shoe stores, photo studios and other shops was already a beautiful scenery on the middle of Huaihai.
After the 1930s, there were more and more residents of Xiafei Road, and land prices rose sharply. A group of talented architectural designers built different buildings on both sides of the road., Baroque, Mediterranean, etc.
The European -style housing of more than two floors built in the early days of the road was built, and many of them were built into the new and old residential houses and apartment buildings.At this time, Xiafei Road, small shops in row, large European -style houses, villas and French sycamores complement each other.
Gene inheritance and commercial transformation
Speaking of Western restaurants, the Red House West Restaurant left a very deep impression in the memory of the older generation of Shanghai people. In Shanghai, when people talk about Western cuisine, they think of the Red House Western Restaurant.”Eating Western cuisine to the Red House” has become a smooth language of the old Shanghai people. This sentence is not only popular among Shanghai people, but also sounds Chinese and foreign.
The first West Restaurant featuring French Western cuisine on Shanghai Beach, the first one created French clam and became a signature dish;Family shooting has a profound “Family Western Food” series of TV films and pushed Western food to ordinary families … For many years, the Western Restaurant that excellent red houses has been improving has created ten “firsts” in the history of Shanghai Western cuisine development.
In the 1990s, the Red House Western Restaurant (provided by Huangpu District Archives)
Business and preferential teach.”Red House” boldly tried to convert the deep catering cultural heritage into community education courses. The changing shop is classroom, integrating listening, doing, and quality.Practice base.Store leaders and professional chefs have lectured in person. The teaching content covers the development history of red houses, basic knowledge of western food, simple western food production and cocktail modulation.As of now, the teaching tasks of the 12 -phase course have been completed for community schools, so that more than 1,200 community residents have mastered the basic knowledge of Western food.
Another Chinese old -fashioned company on Huaihai Road, Shanghai Huangshan Tea Co., Ltd., was founded in 1951. With “Syria” as a registered brand, it has formed more than 30 chain operations of Syria -Friends Tea Villa. It is Chinese tea distribution.One of the richest varieties of tea specialized enterprises, selling more than 300 species of famous tea and special tea in China.
The Syrian Tea Village takes the business philosophy of China with “tea clubs and tea -to make every consumer drink good tea”, bringing together the excellent geological tea in China, and gives hundreds of hidden purple sand tea sets with unique styles and different styles; Building a “fixed brand” production base with pollution -free and pollution -free mountains; equipped with scientific and advanced fresh -preserving storage facilities; has strong tea evaluation techniques; forming a vibrant Syria Tea Team.
Huangshan Tea Store (provided by Huangpu District Archives)
To tell a good story, you can better empower brand value.Huangshan Tea Company excavated the cultural heritage of products. Poems and paintings were hung in the store. They displayed well -known pots, opened up tea and teaware boutique houses and guest reception rooms, exquisite and elegant. Consumers sat here for a while, watch, take a bite, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy, buy,At one point, it is hailed by foreign shopping tourists as “cute tea shops, cute environments, cute people”.
Do a good job in business and the speed of “winning” market changes.In recent years, Huangshan Tea Company has developed a number of Syrians ‘characteristic tea in accordance with the requirements of the new and old tea guests’ taste preferences and changing market demand for the long -term Syria tea house.It is a gift from friends who have become the best choice for many tea customers.
The old business district lives into a “tide”
Shanghai has always been the most representative city in China.Among the major business districts, the most endorsement of this “fusion” characteristics is well -deserved.
After the reform and opening up, Huaihai Road rejuvenated.In 1992, Huaihai Middle Road began to be comprehensively renovated. Metro excavation, construction of subway stations, road repair, and commercial street reconstruction were carried out at the same time.What followed was that the high -rise buildings were rowed by row, and a shop was renovated.
Jinjiang Hotel Group on the west section of Huaihai Middle Road (provided by Huangpu District Archives)
Since its construction in 1900, Huaihai Middle Road has witnessed the prosperity of commercial rise and fall in Shanghai for more than a hundred years. East and Western culture and fashion trends have collided here. With a unique modern tone, it has attracted the popularity of foreign -funded brands and local emerging brands.
In recent years, with the change of citizen consumption model, it has also undergone new changes, and the new Huaihai Road business district has gradually formed.Centennial classics (South Shaanxi Road to Ruijin Road), Vitality Innovation (Ruijin Road to Chongqing South Road), Elegant and Exquisite (Chongqing South Road to Tibet South Road) and other theme business districts joined the “Friends Circle” in turn.Business travel cultural activities such as large parade and rose wedding ceremony have also been continuously filled with the connotation of the Huaihai Road’s tradition and modern culture.
From “Baochang Road”, “Xiafei Road”, “Taishan Road” to “Huaihai Middle Road”, it is the name of the road, which is unchanged.The store is small and dense, and the goods are fine and special. It is not like the department stores of Nanjing Road. The “tone” is the core of Huaihai Road.new.
Today, the commercial district of Huaihai Middle Road mainly refers to the bustling commercial district of about 2.2 kilometers from Tibet South Road to the south of Shaanxi in the east section. It has gathered more than 10 shopping centers including Shanghai Xintiandi, Shanghai Huanchong IAPM, and Shanghai TX Huaihai.Flagship store and Internet Red Store.
The passing time can not take the elegant and fashionable characteristics of Huaihai Road. At the age of 124, she is still new …
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